Christmas Decor adds chief of staff, marketing lead to support franchise growth

Christmas Decor is expanding its corporate team with two new roles aimed at improving franchisee support, marketing execution and system-wide coordination. The move comes as the holiday decorating franchise sees rising demand from residential, commercial and municipal customers across North America.

Why it matters: - Christmas Decor is adding corporate capacity to help franchisees win more business and execute faster as demand rises across multiple customer segments. - The hires are meant to improve local marketing support, operational coordination and growth initiatives for more than 250 franchisees in the U.S. and Canada. - The company is also trying to capture more commercial opportunities, where demand is strengthening.

What happened: - Christmas Decor announced two new corporate roles: a Chief of Staff to the CEO and a Director of Marketing. - The company said the additions are part of a broader investment in franchisee support and long-term growth. - Brandon Stephens, President and CEO of Christmas Decor, said the hires respond to franchisee feedback calling for more support in marketing, growth and system-wide execution.

The details: - The Chief of Staff role is centered on execution, including cross-team alignment, advancing key initiatives and helping executive leadership stay focused on growth. - Alex Dube was named Chief of Staff. He is a 10-year military veteran with experience leading distributed operations and managing people in complex environments. - The Director of Marketing role is focused on lead generation, brand positioning and local franchise support. - The marketing role also includes strengthening the company’s digital presence and helping franchisees compete in local markets. - Mae Johnson was named Director of Marketing. She has more than 20 years of combined experience in media and marketing. - Johnson’s background includes SEO, paid media, social media, marketing automation and local franchise marketing programs. - Christmas Decor said many of its franchisees are landscaping, lawn care and other home service business owners who added the brand as a seasonal revenue stream. - The company said restaurants are its largest commercial segment today. - Christmas Decor said it is seeing growing momentum from municipal contracts and large-scale installations, including casinos and other high-visibility properties. - The company said it serves residential and commercial clients, including restaurants, retail centers, municipalities and large-scale properties. - Christmas Decor operates more than 250 locations across the United States and Canada. - The company said it is the leading professional holiday decorating franchise in North America and a brand of The Decor Group, Inc. - Christmas Decor’s franchise development team is accepting inquiries for available territories. - More information is available on the company’s announcement at Christmas Decor and franchise details at franchise opportunities.

Between the lines: - The staffing changes suggest Christmas Decor is shifting from basic franchise support toward more centralized execution and marketing infrastructure. - The focus on commercial accounts points to a push beyond seasonal residential demand into larger, repeatable revenue streams. - Adding a chief of staff also signals the company wants faster internal coordination as the system grows.

What's next: - Christmas Decor said it plans to keep investing in initiatives that improve franchisee performance, customer experience and growth across residential and commercial markets. - The company will likely use the new roles to sharpen marketing, support local operators and capture more demand in competitive markets. - Franchise development inquiries remain open for entrepreneurs interested in available territories.

The bottom line: - Christmas Decor is scaling its corporate support structure to help franchisees grow while the brand sees rising demand from commercial, municipal and residential customers.