Facade pitches custom wall systems for homes, hotels and commercial spaces

Facade is expanding its work on custom architectural wall treatments as demand grows for distinctive design features in residential, hospitality and commercial projects. The Los Angeles company says its handcrafted finishes are meant to help properties stand out while fitting their architecture.

Why it matters: - Architectural wall treatments are becoming a bigger part of new construction and renovation across housing, hotels, restaurants and commercial properties. - Facade is targeting that demand with custom wall systems designed to shape a property's visual identity as well as its function. - The shift reflects a broader focus in real estate and hospitality on spaces that feel more distinctive and memorable.

What happened: - Facade introduced a new design concept centered on custom wall systems and architectural finishes. - The Los Angeles company works with architects, interior designers, developers, builders and property owners. - Facade says its work includes design and installation of handcrafted finishes and architectural wall applications. - The company says those installations are built to complement a property's architecture and overall design identity.

The details: - Facade says its services include feature walls, decorative plaster finishes, sculptural installations and custom cladding systems. - The company says those applications can be used in homes, hotels, restaurants and commercial properties. - Facade is led by Josh Oniate and Danny Yamnitski. - Their backgrounds in construction, project management and architectural finishes shape the company's approach to installations. - Facade says it works closely with clients and design professionals to align each project with architectural intent. - The company says it emphasizes craftsmanship and attention to detail. - Facade says it is expanding its portfolio across residential and commercial projects. - The company says it combines traditional artisan techniques with contemporary materials and construction practices. - Facade says its goal is to deliver durable installations tailored to each client's design objectives. - More information is available at facadesculpture.com. - Project inquiries can also be made by phone at (323) 649-6342.

Between the lines: - Facade is positioning itself in the intersection of design, construction and finish work, where visual impact can influence property value and guest experience. - The company is leaning into customization rather than standardized surface treatments, which can help projects differentiate in crowded markets.

What's next: - Facade says it will continue adding residential and commercial projects to its portfolio. - The company is likely to keep marketing custom finishes as a way to help clients create more memorable spaces. - Facade also promotes its work on Instagram, Facebook and YouTube.