Audfly says directional audio is moving from demos to deployment

Audfly wrapped up InfoComm 2026 in Las Vegas with stronger commercial interest in directional audio, as AV integrators, display makers and solution providers discussed partnerships and rollout plans. The company says the technology is gaining validation as a modular upgrade for retail, education, transportation, museums and enterprise spaces. Why it matters: - Directional audio is moving from a niche demo technology to a deployable component in commercial AV systems. - The shift matters for display makers, integrators and digital signage providers that want localized sound without headphones or broad ambient spill. - Audfly’s booth traffic suggests the market is now focused on integration, not just performance. What happened: - Audfly finished its InfoComm 2026 exhibit at Booth C9870 in Las Vegas on the final day of the show. - Over three days, AV integrators, display manufacturers, digital signage providers and system developers discussed partnership opportunities with Audfly. - Conversations on the last day centered on commercial collaboration, OEM/ODM pathways and co-development. - Visitors came with defined product architectures, integration requirements and deployment plans. The details: - Audfly demonstrated directional audio use cases across retail, transportation, education, museums and enterprise environments. - The company framed directional audio as an upgradeable spatial audio module that can fit into existing AV ecosystems. - Partners discussed embedding the technology into end products, turnkey solutions and smart space infrastructure. - Audfly said its portfolio includes directional speaker systems, display-integrated audio solutions, modular sound emission technologies and OEM/ODM capabilities. - The company says it holds more than 450 patents in directional audio and acoustic engineering. - Audfly is headquartered in Suzhou, China, and serves commercial, institutional and consumer applications worldwide. - More information is available through Audfly’s social channels. Between the lines: - The tone of the discussions suggests directional audio is being treated as infrastructure, not a novelty. - That framing could help the category win broader adoption inside hardware ecosystems where modular components are easier to scale. - Audfly’s emphasis on ecosystem collaboration signals a push to become a core technology supplier rather than only a product vendor. What’s next: - Audfly is now focusing on pilot projects, rollout planning and long-term partnership frameworks. - The company is working with global partners to embed directional audio into mainstream AV infrastructure. - Broader adoption will likely depend on how quickly integrators and manufacturers move from interest to deployment.